Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Good Measure

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Good Measure

Native UK company Good Measure say that their foundings were in pub conversations revolving around the topics of 'we should do that' and 'it would be better if'. These conversations went on for some time, but eventually it was time to stop talking and start taking action. With a key aim of creating the clothing in the UK whenever possible, from sourcing materials to designing the construction, and the manufacturing process as a nod to the North West's heritage in the cotton industry, they hold true to a certain set of ideals, and we like that. And, when the UK cannot provide, they source the best materials they can from Japan, America and Europe.

Understated clothing, 'simple' items are often only simple in appearance. Using fine materials, Good Measure make sure to create tough garments with foolproof construction which have quiet style. Perfect for building a comfortable wardrobe, and we're excited to begin a journey with them.

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