Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Hoodies, T-shirts, Shirts and Footwear from Dickies

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Hoodies, T-shirts, Shirts and Footwear from Dickies

Dickies' origin is, as like many others, a work wear company. Originally producing overalls for the work force in Texas Dickies pants and jackets were designed to be hard wearing and long lasting. 

Williamson Dickie set up the company in 1922 and the clothes made have seen some serious action. From over a million uniforms made for World War II to clothing being used in Hollywood films, the versatile nature of the brand is one of it's keys to success.

Like many other companies that start life predominantly as a work wear company, Levi and Carhartt to name two others, Dickies has made the transition to street wear and fashion. Pants like the 874 clearly show the brands heritage and the tops from jumpers, raglan T-shirts and jackets have the same build quality as you would expect to find in the work wear range. 

Dickies is a brand that believes in value. Leather belts from £20 and t shirts from £25. This is good honest street wear at a quality that will be hard to match. 

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