Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Norse Projects

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Norse Projects

Norse Projects was founded in 2004 in Copenhagen, Denmark, but Tobia Sloth, Anton Juul and Mikkel Grønnebæk as a retail streetwear shop. They found great initial success and in 2009 they launched their own clothing line. Taking inspiration from streetwear trends and mixing them with classic workwear styles in a melting pot of contemporary Scandinavian fashion, Norse have made their way up in the fashion world all the way up to that god-status of 'high fashion', topping a Complex magazine list of the 15 best Scandinavian men's wear brands on their way.

With plenty of colabs in their roster, and Tobia still as creative director, Norse are leading fashion, and we're proud to stock them.

At the moment Norse Projects are only available in store only, so if you're up in the lovely lakes, stop by, buy a tee, have a beer, don't feed Adam. 

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