Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Deus Ex Machina men's T-shirt and shirts

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Deus Ex Machina men's T-shirt and shirts

Deus Ex Machina can in part be understood if you look and the translation of its Latin name 'God From Machine'. Writers will be familiar with the phrase as a plot design that is used to transport a story from one of problems and trouble, to one of happy endings.

Life could be a series of problems and difficulties that require such intervention. This could come in the form of custom motorbikes, surfing and skateboarding.

The clothing range from Deus seeks it's inspiration from its very own custom bike shops and surf stores to bring together a collection of men's clothing motivated by the worlds great happy endings. 

Deus Ex Machina was founded in Australia in 2006 and first embarked on customizing motorbikes. The bikes and clothing produced were a break from the mold and aimed to knock down the boundaries between interests. Returning to a time when there was no division between surf, skate, bikes and just having a good laugh. 

Expect a wide range of graphic T-shirts and great prints on short sleeve shirts that are unlikely to be replicated elsewhere. 

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