Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Fred Perry

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Fred Perry

Born in 1909, I'm sure you already know about Fred Perry. An exceptional tennis player, he won eight Grand Slams and two Pro Slams single titles, as well as six Major doubles titles. In the late 1940's he was approached by footballer Tibby Wegner who had invented an anti-perspirant wrist device. Perry added a few adjustments and like that, the first sweatband was invented, to later inspire a time known as the 80s. Wegner then created a sports polo shirt to be made out of white pique and look similar to that of Lacoste's. Released in 1952, the Fred Perry polo was a massive success.

More colours were created and the shirt soon became a massive part of British fashion, becoming big in skinhead punk fashion and preppy sports alike. Bought by Japanese company Hit Union in 1995, it remains a major player in world fashion, sponsoring athletes such as Andy Murray. GO SPORTS!

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