Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Men's clothing from Penfield

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Men's clothing from Penfield

Hudson, Massachusetts is the homeland of outerwear company Penfield that kicked of in 1975. Its main objective was to manufacture insulated jackets and vests to combat the cold wintry climate of New England. The best material for the job was down for insulation and ripstop cotton providing a durable outer layer.

Warm and durable men's outwear is still a key aspect of Penfield's jacket and clothing range, that takes its styling form the timeless New England aesthetic. A look that has global popularity for its clean form and function approach to fashion, Penfield is now a internationally sort after brand design for life in the open.


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