Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Men's clothing from Obey

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Men's clothing from Obey

Shepard Fairey is arguably one of USA's most prolific street artists, possibly one of the world’s, with his work now displayed globally. From the sides of buildings and dark subways to the Museum of Art in London, Shepard's Obey Propaganda pieces have met great acclaim. 

It all started in 1989 when Shepard was teaching his friend at how to stencil. They randomly selected an image of Andre the Giant to use. This then got turned into stickers and accompanied by the phrase "Andre the Giant Has a Posse". They produced stickers using this image and with the help of his fellow skater and Bmx friends started to distributed these stickers all around the best skate spots in USA. 

Shepard states that the message was the medium itself. No hidden meaning in the image or the text but just an experiment in phenomenology. The existence of the sticker on a wall or bin makes the viewer aware of it's presence and the environment it is in. Many would argue this is merely vandalism, a point which seems ironic to the Obey camp. It is only viewed as vandalism as the image itself does not intend to sell a product; otherwise this would be seen as acceptable by all as advertising. 

Obey now has a whole range of clothing that continues to promote the "medium is the message" word of Shepard but also slightly poking fun at itself often choosing to use the slogan obey Propaganda". The most sought after design in recent years has been the men's t shirt and Snapback caps, particularly those featuring the obey Bar Logo or the Obey Icon Face. Other sought after t- shirts have been the Obey Trademark T-shirt which features the number 7-4, claimed to be Andre the Giant's height and 520 his weight in Lbs.

We now stock a wide range of men’s cotton t-shirts from Obey that focus on the artistic element and design qualities that sum up Obey. 

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