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New Balance

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New Balance

New Balance was created by British emigrant, William. J. Riley in 1906. The company was originally called the 'New Balance Arch Support Company' (bit of a mouthful), because Riley manufactured and made flexible arch supports to provide greater balance in a shoe. The company continued to produce flexible arch supports up until 1960, when they created the Trackster - the first running shoe made with a ripple sole and to come in varying widths.

New Balance is considered as one of the biggest names in the sporting world today, and have sponsored a number of teams and athlethes globally. In 2013, New Balance Numeric was born. Today we see a professional skate team consisting of big names like; PJ Ladd, Arto Saari, Jordan Trahan and many more. 

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