Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS


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The Veja seed began to bud in 2004 when the founders, Sébastien Kopp and François-Ghislain Morillion, met with Brazilian organic cotton farmers and wild rubber tappers in the Amazon. This helped them establish a production chain in South America that provided them with quality materials and provided local workers with reliable business. With the materials in place they began designing and in 2005 Veja blossomed, released onto the Parisian fashion scene.

Their shoes include some amazing leather and mesh uppers on their signature soles and they have some incredible colour schemes. Now for over a decade they have been creating new models of smart trainers with definite running and tennis influence. Their trainers are fully equipped with an original 'V' logo and a solid minimalist style that's built to last.

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