Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS
Working Class Heroes Rewards, Powered by Customer Rewards

Working Class Heroes Rewards

Powered by Customer Rewards

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Please log in to your Working Class Heroes Customer Account to see your Customer Reward points balance.

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How can I save?

Our Customer Rewards scheme allows you to earn points every time you shop with us. The points you earn can be used to spend on products both online and in store. You can spend your points as soon as they're on your account, so you won't have to wait around for your savings.

How do I join?

  • I'm a new customer
    • Simply create a new customer account on our website through our Log-in page. Your Customer Rewards account will be automatically activated and you'll get a confirmation email as soon as you have some points. You'll earn points on products you buy from this point forward and can spend them straight away.

  • I shop with you online
    • Your Customer Rewards account will activate the next time you make a purchase with us. You will receive a confirmation email to tell you how many points you have.

  • I shop with you in-store
    • If you've given us your details (including your email address) in store in the past your Customer Rewards account will be active and you can link it to a new account on our website. This means you can spend your points both online and in store.

      Go to our log-in page and create a new account using the same email address that you gave to us in store. You will then be given the option to 'link accounts'. To do this you'll need to use the password you use at Customer-Rewards.co.uk. This was sent to you in your first Customer Rewards email. Once linked your points balance will show at the top of the page every time you log in.

      When you sign up you'll receive a confirmation email, this will let you know how many points you have and give you access to www.customer-rewards.co.uk.

    So what do I do now?

    Part 1 - Your Customer Account on Working Class Heroes

    1. Login with your details for Working Class Heroes.
    2. Spend your points
    3. View order history
    4. Manage your Working Class Heroes contact and login details

    Part 2 - Your Customer Rewards account on www.customer-rewards.co.uk

    1. Login with the details we email you when you create your customer rewards account.
    2. Check your points balance
    3. View your spending history
    4. Manage your www.customer-rewards.co.uk contact and login details/

    Help me! I'm stuck!

    Don't worry. If you aren't sure on something and need a hand, feel free to call us on 01229 585493 or email help@workingclassheroes.co.uk and we will endeavour to resolve any issue you have.