Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on


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Established in 1987 in Aosta, Italy, Napapijri was originally a producer of high quality alpine travel bags, the Bering Bag, made from a waxed canvas, becoming the first item to carry the Napapijri name. Now the company has expanded into equipment, clothing and footwear for men, women and children. The company now operates over 100 stores worldwide and enjoys its success as it continues to make quality gear. 

The most iconic jacket from Napapijri is the Skidoo jacket, which has created a staple look for their jackets, now inspiring their Rainforest jackets, with designs for all seasons, and their Asheville jacket. Quality outdoor goods is what we live for, and having Napapijri in our roster is fantastic. 

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