Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on


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Edwin are arguably responsible for some of the modern processes and styles used in the denim industry. Edwin, derived from the word denim (you have to flip the M, clever, right?) was established in 1947 by Mr Tsunemi, who imported denim jeans from the US as they were not manufactured in Japan. This was old, used, dirty and broken denim that needed hand laundering and mending before it could be sold on to his customers. 
By 1951 denim was available in Japan, though this wasn't up to the same standard as the USA's. Because of this, Mr Tsunemi was driven to create his own with better quality, fits and washes.
His passion for denim spurred him on to create his first pair of Edwin jeans in 1961. From then onwards the company developed, creating the heaviest ringspun denim jean at the time. They were the first to develop the old wash style jean and invented the stone wash technique which has revolutionised the industry. 
To this day Edwin still continue to push progression in fit, hand wash processes, exclusive fabrics and manufacture and unique technology. 

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