Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS


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Edwin are arguably responsible for some of the modern processes and styles used in the denim industry. Edwin, derived from the word denim (you have to flip the M, clever, right?) was established in 1947 by Mr Tsunemi, who imported denim jeans from the US as they were not manufactured in Japan. This was old, used, dirty and broken denim that needed hand laundering and mending before it could be sold on to his customers. 
By 1951 denim was available in Japan, though this wasn't up to the same standard as the USA's. Because of this, Mr Tsunemi was driven to create his own with better quality, fits and washes.
His passion for denim spurred him on to create his first pair of Edwin jeans in 1961. From then onwards the company developed, creating the heaviest ringspun denim jean at the time. They were the first to develop the old wash style jean and invented the stone wash technique which has revolutionised the industry. 
To this day Edwin still continue to push progression in fit, hand wash processes, exclusive fabrics and manufacture and unique technology. 

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