Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Waterproof and insulating jackets from The North Face

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Waterproof and insulating jackets from The North Face

The North Face jackets and equipment are best known for their performance in extremely cold conditions and often at altitude. So it might come as a surprise to know the company originated as a retail outlet for climbing gear based a mere 100 ft above sea level in San Francisco North Beach. 

It was 1966 when Doug Tompkins opened the store and part of the opening night included The Grateful Dead playing a set at the shop. It was a time of change in the US and the young population were looking for a change in lifestyle. The outdoor living, "never stop exploring" struck a cord.

The shop started to sponsor exploration and bought a little manufacturing warehouse in the Berkley area to start producing mountaineering equipment. Some 40 years later there are not too many peaks in the works that have not seen The North Face jackets somewhere near the summit. From Chamonix to the Himalayas, waterproof coats, insulating jackets and vest from The North Face will have you covered.  

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