Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Shoes From Vans

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Shoes From Vans

Founded in 1966 by Paul Van Doren, his brother James and their mates they started selling shoes they had manufactured themselves from a small shop in East Broadway on March 16th of that year. On their first day of trading they sold 12 pairs of shoes called the number 44. This style was later renamed the Vans Authentic. A later model originally called the number 96 became a firm favorite amongst the Dog Town skate boarders such as Tony Alva and was later called the Vans Era. Skaters such as Steve Caballero favoured Vans shoes over others as the waffle sole gave great grip. Steve Caballero was later given his own signature shoe, the Vans Half Cab which has been a great success for Vans for over 25 years. 

In 1975 Steve Van Doren, son of founder Paul, started to work for the company and to this day remains and influential driving force behind the whole of Vans. Steve brings that Van Doren, Californian floral print vibe to the board room. 

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