Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on

Armor Lux

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Armor Lux

Armor Lux was founded in 1938 in Brittany, France, and remains headquartered there to this day in the small town of Quimper. They are best known for their simplistic nautical themed clothing made from high quality and robust materials. The stripes that many of Armor Lux's clothing brandish come from French law in 1858 to help locate overboard sailors. Times have changed however, and stripes now have their place in fashion. 

We can relate to Armor Lux's dedication to their home town and their obsession with quality goods, so we were thrilled to get them on board. That's a nautical pun. Sorry.


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