Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Mens Stussy Hoodies and T-shirts

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Mens Stussy Hoodies and T-shirts

It all started for Shawn Stussy when his older sister gave him and old surfboard. Not too happy with the shape he stripped of the fiberglass and reshaped it into something a little more to his liking. This was a pivotal moment for Stussy and it set Shawn off on a path of surfboard shaping and production. He would bunk off school and go to Chuck Dent's surf shop on Huntingdon Beach were he worked shaping boards. 

The late 1970's saw Shawn traveling to the mountains in the winter to ski. Then return to his surfing roots in the summer months to surf and shape. By 1980 he had set up his own shop, the legendary Stussy logo we see today was being scrawled in pen on top of his boards before they were glassed. 

The problem with surf board shaping was that he could only make one every couple of days, he need someway to supplement his income. He started to screen print the Stussy logos onto t-shirts and hooded tops. This clothing line was taken on board by the subcultures of hip hop and graffiti that were emerging in the US at the time. The rest as they say is history.

Shawn Stussy says the Stussy brand is not called 'surf wear' or 'street wear'. He states 'I don't name it, and I don't name it on purpose'

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