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Danish designer Silas Adler, with links to both Sweden and Tanzania, grew up in the alternative surroundings of Jutland. With a relatively rural background, he spend time in the urban landscape of Gothenburg before moving to Copenhagen and setting up shop. 

Soulland was founded in 2002, beginning as a small-scale production of homemade t-shirts which featured Silas' own graphic designs. These images and texts were developed to gather a sense of both country and urban lifestyles that mimic alternative clothing as well as that well known Scandinavian minimalist aesthetic. Since 02' Soulland has grown significantly to become a well established menswear company with its roots dug deep into quality craftmanship and versatile contemporary styles.