Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS


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Danish designer Silas Adler, with links to both Sweden and Tanzania, grew up in the alternative surroundings of Jutland. With a relatively rural background, he spend time in the urban landscape of Gothenburg before moving to Copenhagen and setting up shop. 

Soulland was founded in 2002, beginning as a small-scale production of homemade t-shirts which featured Silas' own graphic designs. These images and texts were developed to gather a sense of both country and urban lifestyles that mimic alternative clothing as well as that well known Scandinavian minimalist aesthetic. Since 02' Soulland has grown significantly to become a well established menswear company with its roots dug deep into quality craftmanship and versatile contemporary styles. 

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