Founded by Walter Hubacher in 1947, Armor Lux is a French company that originally specialised in lingerie and underwear. Armor lux has since become an iconic fashion brand, famous for the originality of its garments and commitment to producing high-quality knits from Walter’s home in France. We’ve been avid fans of Armor Lux for quite some time. Their collection is always bang on and features a healthy mix of basics, stripes and smock jackets. With…
Polar Skate Co. was founded in 2011 by Pontus Alv, a Swedish designer, videographer, skater, or ‘just a dude’, according…
I’m sure you already know about Frederick John Perry. Born in Stockport in 1909, Fred was an exceptional tennis player…
Edwin, derived from the word denim (you have to flip the M, clever, right?) was established in 1947 by Mr Tsunemi, who imported denim jeans from the US as they were not manufactured in Japan. This old, used, dirty and broken denimneeded hand laundering and mending before it could be sold to his customers. By 1951 denim was available in Japan, though this wasn’t up to the same standard as the USA’s. Because of this,…
Adidas is one of the global leaders in the sporting industry and has been in action since the 1920s. Here…
Salomon’s passion for outdoor sports, new technologies, and craftsmanship has driven them – and still does – to create progressive…
NEW COLLAB KLAXON! 🔊 This time we’ve teamed up with The Steam Room in London to give you an absolute banger of a tee. The Steam Room was founded in 2004 in Haggerston and is somewhere we’ve visited loads over the years when we’ve been on buying trips to the city. Tony cares a lot about clothes and has a great skill for design so we thought we’d ask him if he wanted to collaborate…
Dutch artist, Piet Parra is best known for his curved post-pop imagery, highly saturated colours, vibrant hand-drawn letters and worlds…
Fucking Awesome, or FA, for short, was initially founded by Jason Dill in the early 2000s and was sold in…
Polar Skate Co. was founded by Pontus Alv in 2011. Pontus has a drive to do things a little differently and has been a key figure in the “DIY skate park” scene, well documented in his skate films, which have reached cult-like status. The brand produces some amazing graphics, most done by Pontus himself, which feature on a range of decks, tees and hoods. Here at WCH, we are avid fans of Pontus Alv’s graphic…
