Polar Skate Co. was founded in 2011 by Pontus Alv, a Swedish designer, videographer, skater, or ‘just a dude’, according to his Instagram bio. Alv has been a key figure in the “DIY skate park” scene, which has been well-documented in his cult-like skate films. It wasn’t that long ago that we were shouting about Polar but they’ve just dropped a new collection, so we thought it’d be best if we went out into the…
I’m sure you already know about Frederick John Perry. Born in Stockport in 1909, Fred was an exceptional tennis player…
Edwin, derived from the word denim (you have to flip the M, clever, right?) was established in 1947 by Mr…
Adidas is one of the global leaders in the sporting industry and has been in action since the 1920s. Here at WCH, we stock the Skateboarding collection, which is one of many sport-specific ranges from the brand. Well, the weather has been delightful recently, so this one was a pleasure! We hopped in the van and headed to Birkrigg Common, which is a 5-minute drive from our office and provides an insane view across our hometown of…
Salomon’s passion for outdoor sports, new technologies, and craftsmanship has driven them – and still does – to create progressive…
NEW COLLAB KLAXON! 🔊 This time we’ve teamed up with The Steam Room in London to give you an absolute…
Dutch artist, Piet Parra is best known for his curved post-pop imagery, highly saturated colours, vibrant hand-drawn letters and worlds inhabited by hybrid, surreal characters. Celebrated by galleries and championed by an underground following from the outset, Parra has quickly become a respected and eclectic artist, worldwide. By Parra is one of the most exciting pickups for WCH this season and is an all-time favourite brand of mine, so being involved in this shoot and…
Fucking Awesome, or FA, for short, was initially founded by Jason Dill in the early 2000s and was sold in…
Polar Skate Co. was founded by Pontus Alv in 2011. Pontus has a drive to do things a little differently…
Back in April, we launched our collaboration with Novesta on the Star Master Shoe in Brown Cord. We’ve decided to treat you lucky lot to another colour! Tell your friends you love them is a message very close to our hearts here at WCH HQ and this shoe has been crafted to spread the word, and of course, give you yet another banging pair of kicks to wear this summer. Our version of the Star…
