Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS


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With over 20 years' experience in the outdoor fashion industry, Eiichiro Homma is an absolute veteran when it comes to design and innovation. The majority of his career before this sweet jacket came into play was centred around his work with the Outdoor Sportswear Division of GOLDWIN INC. where he worked as a designer and marketer, developing technical gear for companies such as The North Face, Helly Hansen and Macpac. Naturally, this rich design experience came in handy when in 2003 Eiichiro established his own brand, Nanamica. 
Nanamica's name translates to "house of the seven seas”, and considering that their inspiration behind their garments is drawn in from all over the world, that makes sense. Nanamica use silhouettes from high fashion all the way down to basic utilitarianism, all worked together with premium fabrics and contemporary design notes from Europe and Japan. "House of the seven seas”.

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