Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Lacoste

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Lacoste

Founded by French tennis player Rene Lacoste and businessman Andre Gillier, La Chemise Lacoste was created in 1933. The original Lacoste garnment was the iconic white tennis shirt featuring the now world famous embroidered crocodile to the chest which Rene wore himself on the tennis court. As the company grew they began making clothing for sailing and golf and in 1951 they expanded out from tennis whites into more colourful ranges. By 1952 the fashion had spread through Europe and to the US, advertised as 'the status symbol of the competent sportsman', influencing the world's upper classes heavily. 

In recent times Lacoste's already popular brand has found a serge thanks to designer Christophe Lamaire who has introduced a more modern fashion twist to the classic ranges. Working Class Heroes are thrilled to now have the crocodile's clothing under our belt. Though an influence on the more Upper Class Heroes, building bridges is what we're all about and everyone looks better in a tidy polo shirt. 

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