Lacoste

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Lacoste

Founded by French tennis player Rene Lacoste and businessman Andre Gillier, La Chemise Lacoste was created in 1933. The original Lacoste garnment was the iconic white tennis shirt featuring the now world famous embroidered crocodile to the chest which Rene wore himself on the tennis court. As the company grew they began making clothing for sailing and golf and in 1951 they expanded out from tennis whites into more colourful ranges. By 1952 the fashion had spread through Europe and to the US, advertised as 'the status symbol of the competent sportsman', influencing the world's upper classes heavily. 

In recent times Lacoste's already popular brand has found a serge thanks to designer Christophe Lamaire who has introduced a more modern fashion twist to the classic ranges. Working Class Heroes are thrilled to now have the crocodile's clothing under our belt. Though an influence on the more Upper Class Heroes, building bridges is what we're all about and everyone looks better in a tidy polo shirt. 

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