Outdoor jackets and shirts from Patagonia

We've joined Patagonia in pledging to 1% For The Planet. This cut of our Patagonia revenue is going to be channelled back into our local area. Operating out of the South Lakes, we're based in an incredible corner of the world which was unfortunately harmed during the industrial revolution due to sectors such as charcoal production.

Our ancient forests are in decay and so we're working with Cumbria Woodlands to help repair and regrow the local forests which have been around for over 5000 years.

The first step: to bash some bracken.

Bracken is an extremely invasive plant which stunts the growth of native plants. By bashing the bracken, the plant channels all of its energy into repairing itself, rather than growing. This allows us to plant both native and foreign specimens which will one day grow into a full, undamaged forest.

Our team met up with Cumbria Woodlands, we were armed with sticks, given a compulsory health and safety talk, and then we were away. You'd be surprised how much effort swinging a stick about is

Our next step is to built fences to stop deer from damaging the forest, and to plant the new trees and ferns in winter.

Step two of our work with Cumbria Woodlands was to fence off the area of the forest where we bashed down harmful flora so that new plants and native trees can grow.

The reason behind the fencing is simple - ever since we lost wolves in Britain, the deer have been at the top of the food chain, growing in numbers. This proves to be a problem for newly growing plants and trees as the deer love to roam the forests, eating and trampling to their hearts content.

We do love some happy deer, however our newly growing native trees need time to grow. The wooden fencing we've erected should give them enough time to flourish.