This week, we decided to give some of the latest styles from Carhartt WIP’s SS24 collection a spin of the Lakes. I’m fairly sure by now, you don’t need me to give you a rundown of this one, so let’s get fired into it! It might be a…
Deliberate Indifference AKA Simon McAleese is a freelance illustrator whose gaze is fixed firmly on menswear. His passion for menswear and his eye for the finer details has led to him creating his own clothing brand, Saccade Clothing. The goal of Saccade is to create eye-catching clothing for everyone. …
Adolf Dassler, or Adi to his mates, started to produce footwear back in the 1920s. After WW1, Adi was joined by his brother Rudolf and the company embarked on their mission to provide athletes with the best possible equipment. Flash forward to today and the brand has branched out…
Born in 2021, Purple Mountain Observatory draws inspiration from the urban landscape, with its DNA firmly rooted in a profound love for nature, encouraging the younger generation to explore the outdoors. If you’ve been keeping up with the madness that is WCH, you may have seen that PMO’s…
Similar to last week’s newsletter, the WCH team were called back into action, much like Thunderbird 2 on another of their famous rescue missions. In case you forgot, coppicing is a pruning technique where a tree or shrub is cut to ground level, resulting in the regeneration of…
Coppicing is a pruning technique where a tree or shrub is cut to ground level, resulting in the regeneration of new stems from the base. It is commonly used for rejuvenating and renovating old shrubs. We worked with 1% For The Planet, Patagonia, The Coppice Coop and Cumbria…
Getting two newsletters out of one is a win-win! The footwear of choice for our Polo RL shoot was Salomon; a brand which has been killing it in the lifestyle/outdoor trainer world. Those who are familiar with the brand will probably have a favourite silhouette, but we thought we’d…
It all started in the late ’60s when a young Ralph Lauren was selling ties from a drawer in the Empire State Building, under the name Polo. A year later, he debuted his first men’s collection, which led to him opening a store within Bloomingdales, the luxury department store…
For those wondering what brand we were wearing with last week’s Hoka newsletter, gather around the campfire and I’ll tell you. I could just leave it at that, but that’d be cruel to leave you without the world-famous WCH ramblings. Uni Works has been on the books here…
Founded in France in 2009 by Nicolas Mermoud and Jean-Luc David, Hoka was originally embraced by ultramarathon runners due to their cushioning and minimal weight. The Hoka running shoes, which provided more cushioning from the oversized outsole than any other running shoe on the market at the time, were created when the…
Ramen topped with a runny egg yolk? A classic. Yes, please. A new t-shirt? Yes, please.
AW23 New Balance Styles Now Online If you can wind your minds back to before Christmas, you may have seen the first part of this newsletter, where we focused on Detroit’s finest – Carhartt WIP. This time, we’re focusing on footwear giant, New Balance. Now that the dust…