Nick Diamond set up Diamond Supply Co in the late 1990's as a hardware company mainly producing bolts for skateboarders. This over time evolved into a range of hardware to including grip tape and bearings.
Along side the hardware is a range of logo inspired hoods and men's T-shirts that have lead to the companies success. The success can be attributed to several factors, not least the explosion of street wear, but a major factor in Diamonds popularity is down to the clothing it produces. It gets this right every time and it does this because the company has not lost touch with it's customers.
Nick Diamond it still regularly on forums talking to customers and shop owners to make sure the jumpers and tops coming out of the Diamond camp are going to fit the bill.
Diamond is also there for emerging newer brands and currently has the likes of Grizzly and Ace Trucks under its wing.