Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Good Measure M-16 Lonely Hearts Pack Short Sleeved Sweat Ringo Lilac

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Good Measure M-16 Lonely Hearts Pack Short Sleeved Sweat George Red
Good Measure M-16 Lonely Hearts Pack Short Sleeved Sweat Ringo Lilac
Good Measure M-16 Lonely Hearts Pack Short Sleeved Sweat Paul Blue
Good Measure M-16 Lonely Hearts Pack Short Sleeved Sweat John Olive

A short sleeved sweatshirt from Good Measure made from 100% quality heavyweight cotton with a loopback lining, ribbed crew neck, hem and a V insert to the neckline. Made in England. 

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Season : SS18


Weight : 0KG

Good Measure M-16 Lonely Hearts Pack Short Sleeved Sweat 

Good Measure began as a concept which first manifested during pub conversations which revolved around 'we should do that' and 'I'd be better if...'. Eventually the boys who founded Good Measure got bored of talking and they started doing. Their lines of heavyweight sweatshirts and tees chime excellence. Their clothing is designed and made in England - a sort of homage to the north west's heritage in the garment industry. 

This is a bit of a funky number. It's made from a heavyweight cut of 100% high quality cotton - much like the rest of Good Measure's range. Bending what it means to be a sweatshirt, they've given this rude lad short raglan sleeves for a bit of spring/summer coverage (or lack there of). This makes it perfect for throwing on during a questionable day with some lary looking clouds. It has flat locked seams to increase comfort and it has a sporty loopback lining. It has a ribbed hem and a close ribbed crew neck with a V insert. 

The vibrant colour scheme of this range comes from the theme - Lonely Hearts Pack. Something to do with some bugs?

It comes in a slightly relaxed fit like all good sweatshirts do. If you're skinny you could get away with a size smaller, but I like the idea of this dude coming up a bit big. 

  • Slightly relaxed fit 
  • 100% heavyweight cotton 
  • Loopback and flat lock seams 
  • Ribbed hem and crew neck 
  • Lonely Hearts Pack 
  • Made in England 
  • Short sleeves?

Description by Joey

    • €90.93
    • $87.70
    • $118.47
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    Good Measure M-16 Lonely Hearts Pack Short Sleeved Sweat Ringo Lilac

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    Good Measure M-16 Lonely Hearts Pack Short Sleeved Sweat Ringo Lilac

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