Edwin, derived from the word denim (you have to flip the M, clever, right?) was established in 1947 by Mr Tsunemi, who imported denim jeans from the US as they were not manufactured in Japan. This old, used, dirty and broken denimneeded hand laundering and mending before it…

SS24 gear is tipping up in full force now and so far, we’ve seen a plethora of colourful shirts and shorts. For this week’s shoot, we decided to grab a handful of our favourite pieces and journeyed into the Lakes for the weekly frolic. Have we jumped the…