If you’ve been with us for a couple of years, you may remember that back in 2019 we started our work with 1% For The Planet, by donating 1% of all our Patagonia revenue towards the cause. 

This wasn’t quite enough though – we wanted to get our hands dirty ourselves, so we partnered with Cumbria Woodlands to help restore our local ancient forests back to their true form. This began with bracken bashing to get rid of invasive plant life, and then we put up fences to protect reintroduced natural plant life. 

Then the world went weird for a while.

We’re back – the fences are still up but our arch nemesis is back, the bracken. No bother, swinging sticks at bracken for 8 hours is actually quite cathartic. 

110% effort with every swing
Team photos are important
Effort levels decreasing