Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Asics Trainers

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Asics Trainers

Asics started its life under a different guise in Japan when Mr Onitsuka started to produce sports footwear for his countries basketball teams in 1949. The first shoes made had indents on the soles for grip on the basketball courts, an idea than was taken from octopuses' tentacles.

The company started to get some world wide recognition in the 1960's in part due to the Tokyo games, where the women's Japanese volleyball team took gold. They also happened to be wearing Onitsuka Tigers. 

Interestingly it was around this time that a young Phil Knight visited Japan and first came across the brand. Phil became the importer and dealer for Onitsuka in the United States and eventually start of his own brand. The keen eyed trainer enthusiast will know Phil Knight to be one of the founders of Nike. Early Nike shoes were produced in Japan and used some of the same factories that made Onitsuka. 

In the late 1970's Onitsuka and a company called GTO merged and formed Asics, an acronym for "anima sana in corpore sano" or in other words "in sound body in sound mind".

Onitsuka Tiger remains as a range within Asics that keeps the companies link with its past and shoe heritage, helping explain the companies journey through time and footwear advances. 

The ever popular Gel Lyte range first saw the light of day as a technical running trainer in the 1980's. The Gel technology helps to dissipate vertical energy and transfers it horizontally. This makes for a cracking pair or comfy runners, suited for a quick jog or teamed up with some jeans for a night out. 

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