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Hoka

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Founded in France in 2009 by Nicolas Mermoud and Jean-Luc David, Hoka was originally embraced by ultramarathon runners due to their cushioning and minimal weight. The Hoka running shoes, which provided more cushioning from the oversized outsole than any other running shoe on the market at the time, were created when the…

As a collective of absolutely average runners, we at WCH need all the help we can get when it comes to travelling at faster than walking pace. That’s why we’re buzzing to be bringing you some new silhouettes from the one and only HOKA. The new silhouettes in…