Last week saw a massive drop of the latest sneakers from New Balance land on the website and in-store, dazing our warehouse and activation teams, whilst thrilling every single one of the WCH office’s NB Megafans – and there’s a lot of us.
Reading the entire list of the new arrivals, which includes both new and timeless silhouettes and colourways, will probably take you until next week’s newsletter lands in your inbox, so we’ll just give you some of our highlights.
The chunky legend that is the 580 has blessed us with a pale pink hue, and the new and updated 997 model brings some modern flare to the original, first released in 1991.
Other highlights include the 2002, which comes in its standard form alongisde a Mule version, and a re-stock of the 991, made in their UK factory about half an hour’s drive up the coast from our Ulverston store.
Another thing to shout about, Japanese denim label Edwin has delivered one of our favourite collection of graphic tees in some time. All pretty weird, as expected. Mint.
