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Introducing Wander, the latest footwear brand at Working Class Heroes that blends style with functionality. Perfect for elevating your smart-casual look or for a laid-back wander to your local beach. And when I say beach, I’m talking mud, grass, sand, and the odd puddle near the sea. We may lack in…

Sustainable footwear brand, Saye, has found its way to the workings of WCH. Born in Barcelona, the brand’s focus is to promote a more conscious lifestyle and to address the environmental challenges we face. We decided to take a few styles out on the hills and get them sh*t…

Hudson, Massachusetts is the homeland of outerwear company Penfield which kicked off in 1975. Its main objective was to manufacture insulated jackets and vests to combat the cold wintry climate of New England. The best material for the job was down for insulation and ripstop cotton to provide…

Flower Mountain was born in 2015 from the friendship between Keisuke Ota from Tokyo and Yang Chao from Beijing, who share a passion for mountain trekking, camping and footwear. “The rain had just stopped and the sky was still covered in fog. Climbing Mount Fuji, we came upon…

Based in Portland, Oregon, Columbia Sportswear is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in its backyard. We’ve just received another truckload of Columbia Sportswear and we wanted to put it on your radar, so here are a few images…

Purple Mountain Observatory, or PMO for short, are back with another wicked collection for AW24. This season, we see some new styles introduced alongside the continuation of their graphic goods. If anyone pays attention to these newsletters, you may realise we’ve spoken about this brand a fair few times.…

Founded by Walter Hubacher in 1947, Armor Lux is a French company that originally specialised in lingerie and underwear. Armor lux has since become an iconic fashion brand, famous for the originality of its garments and commitment to producing high-quality knits from Walter’s home in France. We’ve been…