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Snow Peak - Mens

Founded in 1958 by Yukio Yamani in the Niigata Prefecture of Japan, Snow Peaks' rich family heritage keeps the world connected to their origins and inspires innovation.
After returning to his hometown after World War II, Yukio found solace in climbing Mt. Tanigawa, known for its treacherous and rugged terrain, he challenged himself on its mountainside and was rejuvenated by the pure experience under the open sky. Yukio was dissatisfied with the climbing gear available, so he decided to create his own line of mountaineeringproducts leveraging the skilled metal craftsman in his hometown of Tsubame-Sanjo.

Later on, this product line evolved into what we now know as Snow Peak, and from 2014 has offered technical garments that allow the wearer to easily move between urban and natural environments.
From the beginning, Snow Peak has forever been inspired by the dramatic landscape of Niigata, the home of Snow Peaks Global Headquarters.

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