Founded in 2001 by Maria Erixon, Nudie Jeans is a clothing brand from Gothenburg, Sweden which specializes in denim. To quote Erixon, "the more you wear and repair jeans, the more character they have. Denim is a living fabric that changes over time - and they are for everyone, of all ages and genders". With focus on high quality and resistance, Nudie Jeans stay in your life a long time.