Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Huf Worldworld men's clothing. Free postage.

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Huf Worldworld men's clothing. Free postage.

Huf Worldwide clothing is skateboard, street wear brand founded by Keith Hufnagel and gets is inspiration from the sport and good old fashioned American craftsmanship. 

Keith's early days of skateboarding and experiences in the 1980's were one of a subculture, shunned by the mainstream, the sport and its partakers stood side by side with punk and hip hop. 

Skateboarding and San Francisco beckoned and in 2002 Keith opened the Huf shop in a run down part of town. It's focus was to source hard to get hold of premium skate clothing and hardware. 

The shop needed its own line and Huf Worldwide developed into a men's clothing range that encompass graphic design, slogans and a skateboarders outlook and attitude of indifference. 

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