Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on


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Hélas was founded and created by Adidas pro team skater, Lucas Puig, and his business partners, Clement Brunel and Stephen Khou. They wanted to create a brand that made 'French Lacoste Steez' hats and that is exactly what they did. The hats went down an absolute treat so shortly after, they started producing apparel - tees, hoodies, polos and tracksuits.

Every season, Hélas produce epic clothing collections which mainly focus on tracksuits, caps and graphic t-shirts; all of which is photographed wonderfully (the Casual Suspects collection is one to check out). The summer of 2017 saw an adidas skateboarding x Hélas collab, which was a huge hit and hopefully an insight into the future for the brand.


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