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Eat Dust

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Eat Dust

Established in 2010, Eat Dust is a premium menswear company founded by friends Rob Harmsen and Keith Hioco. Since the day they met (a few years previous to Eat Dust's conception) Rob and Keith had talked about doing something creative together. They both worked in the clothing and luggage industry and so they knew how it all worked, but they wanted to work for their own label - a smaller company where they could ignore the compromises of the larger industry - and so in their local pub they sketched their logo on the back of a beer mat. From there, Eat Dust began in a garage in Antwerp. 

"Eat Dust is about quality products that stand the test of time" - Rob Harmsen