Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Eat Dust

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Eat Dust

Established in 2010, Eat Dust is a premium menswear company founded by friends Rob Harmsen and Keith Hioco. Since the day they met (a few years previous to Eat Dust's conception) Rob and Keith had talked about doing something creative together. They both worked in the clothing and luggage industry and so they knew how it all worked, but they wanted to work for their own label - a smaller company where they could ignore the compromises of the larger industry - and so in their local pub they sketched their logo on the back of a beer mat. From there, Eat Dust began in a garage in Antwerp. 

"Eat Dust is about quality products that stand the test of time" - Rob Harmsen

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