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Either an expression of satisfaction, or a sportswear brand from Rochester, New York. Born on the American college sports scene, they made knitwear good enough to make your Grandmother blush. From 1990-2002, Champion were the official kit sponsor for all US and Canadian basketball teams.

Today, they've taken their gear worldwide and have collaborated with some huge streetwear names such as Supreme, Bape and Beams. Now lovingly embraced on our site and in our store, Grandparents from all walks of life can aspire to be as good as these guys. Champion!