Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on


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Either an expression of satisfaction, or a sportswear brand from Rochester, New York. Born on the American college sports scene, they made knitwear good enough to make your Grandmother blush. From 1990-2002, Champion were the official kit sponsor for all US and Canadian basketball teams.

Today, they've taken their gear worldwide and have collaborated with some huge streetwear names such as Supreme, Bape and Beams. Now lovingly embraced on our site and in our store, Grandparents from all walks of life can aspire to be as good as these guys. Champion!

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