Purple Mountain Observatory, or PMO for short, are back with another wicked collection for AW24. This season, we see some new styles introduced alongside the continuation of their graphic goods. If anyone pays attention to these newsletters, you may realise we’ve spoken about this brand a fair few times.…

Born in 2021, Purple Mountain Observatory draws inspiration from the urban landscape, with its DNA firmly rooted in a profound love for nature, encouraging the younger generation to explore the outdoors. If you’ve been keeping up with the madness that is WCH, you may have seen that PMO’s…