Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Battenwear

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Battenwear

Designer Shinya Hasegawa, who previously worked on the Woolrich Woolen Mills collection, is a lifelong vintage clothing hound. Working in the garment industry, he spent his life admiring 60's, 70's and 80's surf, street and outdoor collections - a time that appeared to be in constant change with a forward-moving energy. This inspiration lead him to set up his own brand - Battenwear.
 
Founded in 2011, Battenwear is based in New York City. All of their clothing is made in the USA - in fact, it's all made in a factory that's just a couple minutes walk away from their studio and showroom in NYC's garment district. This means that they can spend their time ensuring that quality is ever present in the production of their gear, and never wavers from the high standards that Shinya has set. 

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