Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on
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New Balance

New Balance was created by British emigrant, William. J. Riley in 1906. The company was originally called the 'New Balance Arch Support Company' (bit of a mouthful), because Riley manufactured and made flexible arch supports to provide greater balance in a shoe. The company continued to produce flexible arch supports up until 1960, when they created the Trackster - the first running shoe made with a ripple sole and to come in varying widths.

New Balance is considered as one of the biggest names in the sporting world today, and have sponsored a number of teams and athlethes globally. In 2013, New Balance Numeric was born. Today we see a professional skate team consisting of big names like; PJ Ladd, Arto Saari, Jordan Trahan and many more. 

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New Balance