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In 2014, two Montreal friends dreamed up a hat design ideal for running. Back then Ciele Athletics was just a trial but now it's known all over the globe.Started by two friends, Jeremy Bresnen and Mike Giles, the company was at first just a solution to a basic problem. The hats they found had style or technical functions, but never a blend of the two. Both Giles and Bresnen have a background in design. Bresnen comes from the world of snowboarding and ski wear and Giles has years of experience designing, of all things, furniture.