Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on
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Fred Perry

Born in 1909, I'm sure you already know about Fred Perry. An exceptional tennis player, he won eight Grand Slams and two Pro Slams single titles, as well as six Major doubles titles. In the late 1940's he was approached by footballer Tibby Wegner who had invented an anti-perspirant wrist device. Perry added a few adjustments and like that, the first sweatband was invented, to later inspire a time known as the 80s. Wegner then created a sports polo shirt to be made out of white pique and look similar to that of Lacoste's. Released in 1952, the Fred Perry polo was a massive success.

More colours were created and the shirt soon became a massive part of British fashion, becoming big in skinhead punk fashion and preppy sports alike. Bought by Japanese company Hit Union in 1995, it remains a major player in world fashion, sponsoring athletes such as Andy Murray. GO SPORTS!

other colours

Fred Perry