Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Bones bearings and skateboard wheels
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Bones bearings and skateboard wheels

George Powell went on the search for better bearings in the mid 1980's. Lots of US based companies were closing down and the bulk of the skateboard bearings out there were coming from Japan. These were good, but George was after something faster and more durable.

His need to develop a better product lead him to a company in Switzerland and the development of the Swiss bearing. George worked very closely with the manufacturer to come up with a bearing that was much better suited to skateboard use then any others out there. 

Some of the developments they came up with were the removable shield that allowed you to clean and lubricate the bearing without having any tools. A lot of work was also done on ensuring the bearing had the ability to take vertical forces upon it and therefor be a durable and long lasting skate specific component.