Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on
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Asics Trainers

Asics started its life under a different guise in Japan when Mr Onitsuka started to produce sports footwear for his countries basketball teams in 1949. The first shoes made had indents on the soles for grip on the basketball courts, an idea than was taken from octopuses' tentacles.

The company started to get some world wide recognition in the 1960's in part due to the Tokyo games, where the women's Japanese volleyball team took gold. They also happened to be wearing Onitsuka Tigers. 

Interestingly it was around this time that a young Phil Knight visited Japan and first came across the brand. Phil became the importer and dealer for Onitsuka in the United States and eventually start of his own brand. The keen eyed trainer enthusiast will know Phil Knight to be one of the founders of Nike. Early Nike shoes were produced in Japan and used some of the same factories that made Onitsuka. 

In the late 1970's Onitsuka and a company called GTO merged and formed Asics, an acronym for "anima sana in corpore sano" or in other words "in sound body in sound mind".

Onitsuka Tiger remains as a range within Asics that keeps the companies link with its past and shoe heritage, helping explain the companies journey through time and footwear advances. 

The ever popular Gel Lyte range first saw the light of day as a technical running trainer in the 1980's. The Gel technology helps to dissipate vertical energy and transfers it horizontally. This makes for a cracking pair or comfy runners, suited for a quick jog or teamed up with some jeans for a night out. 

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Asics Trainers