Everyone loves a clean white sneaker; they’re even better with a grass stain or two. After that, only way to improve a sneaker is to make it as sustainable as possible, and that’s why we’re buzzing to bring you Puraai.
With the brand’s logo modelled on the Japanese character to symbolise a recyclable product, their silhouettes are made from a panelled blend of recycled plastic mesh and bio-based vegan leather, along with organic cotton laces, cork insoles and chunky, natural rubber outsoles.
On top of that, the entire production process is kept on Italian soil to reduce their carbon footprint and ensure mint quality.
Alongside Puraai are some of our favourite pieces to recently land on our warehouse floor. Caps from French sportswear label PAL and Japanese technical brand Wild Things.
For warmth, because it’s not quite tops-off season yet, we have a zip-neck from British drapers Country Of Origin and a proper boxy hoodie from London-based streetwear label Homework.wfh.
Apparently pants are still mandatory, so Japan’s Ordinary Fits came to the rescue last minute, with the smartest fatigues we’ve ever seen, online later this week.
And now, cave pics.
