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Norse Projects AW18 Update: GORE-TEX


weather resistance

Norse Projects AW18 Update: GORE-TEX

As previously mentioned, Norse Projects is online and in-store now and you might have caught onto the vibe that we're a little bit excited. So excited that we took back to the Lakes to test out their new range of GORE-TEX jackets. The material is known for its complete and utter weather resistance, and Norse are known for their quality, attention to detail and aesthetic knowhow when it comes to a jacket.

We took to an old, disused slate quarry on a horrible rainy day, pretty much the ideal setting for GORE-TEX, to test the jackets out. It's a strange, backwards Sod's law that the rain decided to chill out once we arrived, but the odd drizzle still came down


The jackets held up against wear and tear from scrambling foolishly over slate and all the water beaded onto the GORE membrane before sliding to the floor. Dry and happy, we went for a pint.

Norse Projects AW18: Flannels, Sweaters, Tees and Hats


Scandinavian vibes

Norse Projects AW18: Flannels, Sweaters, Tees and Hats

This is our third season stocking the one and only Norse Projects. Only a couple years older than us, they've made some absolutely amazing waves in the Danish capital since their founding in 2004. It was in 09' that they established their own range of stylish, minimalistic gabs with Scandinavian vibes.

One of the reasons that Norse works so well is that they don't try to overdo things. They know what people like - people like flannel shirts, they like staying comfortable, and sometimes they like to play it safe, and what's safer than a silhouette or pattern which literally NEVER goes out of style? Nout.


The AW18 range now available on our website includes everything from a select range of amazing graphic and plain tees to super insulated wooly jumpers, for such activities as wholesome family evenings in, less wholesome Friday nights out, or for running away from sheep. If wool isn't your thing you can also find hoodies and sweatshirts. Beanies as well, if your head gets cold.

We took some Norse kit up to the Lake District to see how it fared against the weather in the transition period between summer and autumn, when winds are a little cold but style is still on our minds. The kit did well.

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New Jackets from Albam


classic Albam style

New Jackets from Albam

We talked about the new colourful drop from Albam recently, however a fresh new line of bright and characterful jackets has just arrived in our camp and we're super stoked for the weather to get a little colder. In classic Albam style there's some lightweight canvas anoraks and smocks with some laid back British vibes, and they've also included some heavily insulated fleeces with some definite outerwear inspiration.


The temperature was a little below 15°C the other day and it was back and fourth between a bit of sun and overcast, so we took out a couple of the pieces for a test drive and they didn't disappoint. Joey took the Hooded Parka out for a spin in the morning - it was sunny though there was still a nip in the air, and it was definitely a yellow kind of day (meaning Friday). Later on, as pub plans were cancelled and the skies turned a little grey, Mache grabbed himself one of the fleeces and took solitude on the rooftop of our office building. We left him to it, but he came back happy as Larry with strong positive feedback on the Zip Through.

We like these a lot, you will too.

AW18 Rains


Danish outerwear

AW18 Rains

It's proper wet. Like, soaking. Like, I swam to work today. Luckily Rains has arrived.

The Danish outerwear brand is back with some new colourful takes on their classic silhouettes. The classic Jacket and the Breaker have made an appearance in some new, suave colours and they're sure to keep you dry thanks to the 50% polyester, 50% PU shell which is 100% waterproof.


Considering how fashionable Denmark is, and how much rain they have, it only makes sense to look good whilst you make your way to the pub in the torrent.

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AW18 Napapijri


Still Colourful Enough For Summer

AW18 Napapijri

The new season of Napapijri has been coming in hot into our warehouse. And by coming in hot I mean it's technically winter stock, but the boxes were red hot from sitting in the sun. We have French doors in our warehouse. We're fancy like that.

Despite being built for winter-wearing, the tees and sweatshirts come in some saucy colours which are perfect for late summer parties, festivals, or for just chilling out in the garden with a bev. With some outerwear-inspired streetwear style, they have some lovely graphics across the front and they're fit for climbing a mountain in, if you're that way inclined, which we are.


I took the Sagar tee out for a spin up Helvellyn the other week to see how it fared. Very good. Comfortable, breathable, fashionable, all the sheep were looking at me like I was the boss man. My forearms got badly sunburnt but it's fine, it resulted in a very minor tan.

Shop some new Napa here.


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