Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

The Fred Perry Country Polos

Colours of the country

The Fred Perry Country Polos

As is their heritage, Fred Perry love a little bit of celebration for sporting excellence, and in this case, it's for something called the World Cup. Kicking off on the 14th of June with Russia vs Saudi Arabia, we're all going to spend an entire month sitting in sweaty pubs drooling and yelling at screens, so it makes sense to look proper mint whilst you're at it.

Fred Perry have you covered with some sound looking laurel wreath polos, styled in the colour of the relevant country with the secondary colours making up a detailed trim to the collar and sleeves. They look incredible, and data, no sales predictions, we bought 66 of the England shirts - seemed like the right thing to do.

Fred Perry x Miles Kane

Roady-go Winners

Fred Perry x Miles Kane

It's been more or less 70 years since the story behind tennis legend Fred Perry's clothing label began. In the late 1940s that, with help from Austrian footballer Tibby Wegner and his prototype, Fred developed the first sweatband. From there they created the first official garment of Fred Perry - a simple tennis white made from cotton pique. The colourful line of polo shirts designed for table tennis became a staple in mod culture, and the Fred Perry line helped to lead subcultures in Britain.

An icon in more modern times, Miles Kane is a musician best known for his success with The Rascals, his solo work and for the supergroup The Last Shadow Puppets. The drive behind his collaborations with Fred Perry is that he has a distinct and impeccable personal style, taking inspiration from 70s subcultures to fuel his look.

The collaboration uses the classic laurel wreath logo, embroidered to the chest as always, however now in a bright and bold golden colour. With simple silhouettes such as a polo, bowling shirt and a tracksuit jacket, the range has subtle but strong branding.

Novesta x Hikerdelic: From Store To Outdoor

From Store to Outdoor / Novesta x Hikerdelic

Novesta x Hikerdelic: From Store To Outdoor

Maché is man, or something along those lines, and he's been feeling a little down of late. He hasn't bought some new sneaks in quite a while, for Maché got wrapped up in a pyramid scheme which drained his bank account of all his hard earned cash. He spotted a wallet on the floor, and of course handed said wallet over to the relevant authorities... after emptying said wallet of £69 so he could pick himself up some new Novesta x Hikerdelic Star Masters.

Newly equipped with some sturdy kicks Mach>Maché fancied testing them out up a perilous peak. With a sole made from durable wild rubber and a genius corduroy upper his paws should be fine.

Through paths and lanes Maché walked until he reached a steady incline, which was when the anatomically shaped insole came into play. Maché stopped walking, a walk became a hike. Without spilling any beer he made his way up a hilly terrain, a Hikerdelic pullover kept away the rain and had him looking just the right amount of vain.

Dry and comfortable, he finally reached the top of what seemed like a lifetime, but which was actually a 10 minute bod. "I must have accidentally dropped something in my beer!" announced Maché, before falling to his rear and laughing like a fool.

The Novesta x Hikerdelics had served him well, however after checking his pocket he realized something was missing. "It was my bloody wallet!". Maché had to get up off his behind to reclaim his wallet, and so he made his way down from peak to precinct.

40 Years Hard At Work


40 Years Hard At Work

Earl Beard (a fantastic name) was a worker for the Kalman Machine Co. and survived a couple lay off attempts from his employer until in 1972 he was made redundant. For most this would be disheartening but Earl thought differently. Earl bought his own equipment, and got right to work. With his own sewing machines he set up his own workwear company and quickly established a positive reputation for quality and care. It only took a year before he took over his own plant and a number of contracts, and his company's growth continued to gain momentum.

It was in the 80s that Beard began to make painter pants under the name of his youngest son - Stan Ray. This was what started his legacy.

The fatigue and military-inspired workwear is designed for a no-fuss style of life, style of people, who go out there and get hard work done. As more and more US labels outsourced their clothing production overseas, the Stan Ray label remained at home in Crockett, Texas, where the clothing is still made to this day.

The original garments can be found in fashionable vintage shops around the world and the newer ranges of clothing hold the same ideals as the classics, now using a wider range of colours and styles to serve the fashion conscious as well as the simple craftsman. The SS18 collection uses a range of pastel colours along with the more solid designs, so kit up and deck out and go build a tree house or something.

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