Working Class Heroes was set up in 2006 with a mission to sell select men's street wear from around the globe to the good people of Ulverston, Cumbria. We still hold this close to our hearts but now aim to reach slightly further a field with our website.

We are not a massive corporate site. We are not owned by a group of executive directors that have little contact with customers. We order stock, photograph it, pack it and then dispatch it. We are here to deal with your enquiries, feedback and provide you with a personal service ensuring that you get the products you want on time every time.

If you call the shop you will speak to Tom, Rob, Adam or Edd. Let us know what you think, because we care!

40-44 Market StreetUlverston Cumbria LA12 7LS
Summer Sale now on


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Millican was founded by Jorrit and Nicky, who met in the early 90s whilst travelling in South America, and through their mutual love of the outdoors, decided to journey together for a time, before hanging up their bags, and making them for others instead. Inspired by Millican Dalton, a man who left his cushy life in London to live up in the Lakes, Millican design their bags based on his philosophy of simplicity. Based close to us, only 38 miles away from our HQ in Ulverston, Millican is operated near Keswick.

Their bags, which include the Fraser Backpack and Smith The Roll Pack are made out of an eco-friendly recycled bionic canvas, which is 100% waterproof, and they are design to have ample safe storage, whilst remaining lightweight and practical. Travel light with everything you need. All bags use aluminium hardware and are extremely strong. We love Millican and we love their bags. 


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