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Levi Skateboarding

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Levi Skateboarding

In 1853, Bavarian born Levi Strauss moved to good old San Fran during the gold rush era to start a business which sold clothes and boots to small retail stores in the west. In 1873, Levi teamed up with Jacob Davis, a tailor from Nevada, and the blue jean (originally called XX) was born. In 1886, the two horse logo was created to demonstrate the strength of denim, and is still used on Levi clothing today. Workmen all around the west were in search for durable and tough denim that would withstand the daily hard graft.

XX was renamed 501 in 1890, and recently we saw the re-release of the classic fitting denim. The 501 can now be bought is several different styles; original, skinny, tapered and many more. Our range of Levi's is more suited to the skate side of things, so expect tough and durable denim with a mix of lycra and cordura for that much needed flexability when out on the board.