Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Levi Skateboarding

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Levi Skateboarding

In 1853, Bavarian born Levi Strauss moved to good old San Fran during the gold rush era to start a business which sold clothes and boots to small retail stores in the west. In 1873, Levi teamed up with Jacob Davis, a tailor from Nevada, and the blue jean (originally called XX) was born. In 1886, the two horse logo was created to demonstrate the strength of denim, and is still used on Levi clothing today. Workmen all around the west were in search for durable and tough denim that would withstand the daily hard graft.

XX was renamed 501 in 1890, and recently we saw the re-release of the classic fitting denim. The 501 can now be bought is several different styles; original, skinny, tapered and many more. Our range of Levi's is more suited to the skate side of things, so expect tough and durable denim with a mix of lycra and cordura for that much needed flexability when out on the board.

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