Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Le Coq Sportif

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Le Coq Sportif

Back in 1882, Emile Camuset opened a hosiery store in Romilly-sur-Sein in France. Emile was absolutely mad about sport, so he started making sports clothing and jerseys. The very first jersey specifically made for cyclists was created in 1929. 10 years after this, Le Coq Sportif invented the sweat suit, or as the French liked to call it; 'the Sunday uniform'. 

It wasn't long after this, that Le Coq Sportif were asked to provide the offical jerseys of the Tour de France - a huge achievement for Emile and team! From this, the compnay went from strength to strength. Both the national football and olympic teams wore Le Coq Sportif uniforms during the '58 world cup (which France won) and 1960 Olympic games. 

The list of teams and athlethes Le Coq Sportif have supplied and supported over the years goes on. Today, the brand produces a huge line of clothing - from sporting, to everyday and casual wear.

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