Founded by a footwear design veteran, Joe Tang, Fronteer is an American trainer company which was established in 2015. Tang's inspiration for starting his own label stemmed from his love of the outdoors and of NASA, growing up in Houston, and so by finding his own brand he could channel his childhood passions of nature and space, and make some rad shoes in doing so.
Imagine the perfect blend between skate sneaks, basketball sneaks, walking shoes and any other style you can think of. Fronteer are a little bit versatile.