Whilst the upper classes dress down to go out, the working class dress up.

Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870's and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50's, through to the Punk and Skin scenes, Ska, Reggae, the 80's and 90's skate scene, right up to today's contemporary minimalism. They were all the brainchild of those fighting for an identity - an identity that correlates conclusively with fashion - so it makes sense to call these people heroes.

With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way.

Our ranges of footwear, clothing and homeware is comprised of a brand mix that appeals to us. Not one that follows a particular genre or alignment, but one that we feel goes together, blurring the lines between distinctions and classifications in order to create something beautiful. 

40-44 Market StreetUlverston Cumbria LA12 7LS

Eine

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Eine

The clothing range from famous graffiti artist and clothing designer Ben Eine is based on his most notable work of alphabet lettering which he sprays on shop shutters around London's Shoreditch, Brick Lane and Broadway Market areas, as well as Hastings and Newcastle upon Tyne. His artwork can also be seen around Europe on the streets of Paris and Stockholm. 
 
Ben's work began by spraying his unusual 'throw up' tags around the underground London graffiti scene. This artwork stood out from the usual tags and dubs that were seen on the street, and his original art can still be seen around some dingy areas of East London. As his popularity grew, he moved into more commercial graffiti and began working from a workshop above the Dragon Bar on Leonard Street, London (since demolished). It was here he began designing his custom clothing.

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