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The clothing range from famous graffiti artist and clothing designer Ben Eine is based on his most notable work of alphabet lettering which he sprays on shop shutters around London's Shoreditch, Brick Lane and Broadway Market areas, as well as Hastings and Newcastle upon Tyne. His artwork can also be seen around Europe on the streets of Paris and Stockholm. 
Ben's work began by spraying his unusual 'throw up' tags around the underground London graffiti scene. This artwork stood out from the usual tags and dubs that were seen on the street, and his original art can still be seen around some dingy areas of East London. As his popularity grew, he moved into more commercial graffiti and began working from a workshop above the Dragon Bar on Leonard Street, London (since demolished). It was here he began designing his custom clothing.